Doom, gloom. The world is coming to an end. The sky is falling and chicken little is no where to be found. What are you to do???
I want to assure you none of these things are happening. It’s funny, though almost every amazon seller thinks someone is going to “hijack” their product.
*Mark, someone is going to take my buy box.
*Mark, someone will knock off my product…
*Mark, someone will take over my listing…
First of all let me put your fears of the apocalypse aside. Neither you or chicken little has anything to worry about.
Simply use Amazon’s brand registry to register your brand with amazon.
This is a simple process where you fill out a short form and your product is now “registered” as your brand with Amazon.
- This means you will have exclusive ownership of the buy box.
- This means if someone tries to counterfeit your product, you can have them removed
- This means no one else can use your brand name.
The best part is that once you do this, both you and chicken little can sleep better at night…
Here’s how to brand register your product
If you’re new to amazon, within the first month or two you will receive an email from amazon inviting you to join the brand registry. Follow the instructions inside of the email and you will then be approved in a few days.
If you would like to initiate the process yourself, go to the seller dashboard and enter brand registry into the search box.
You will then see a link that says: Amazon Brand Registry…Eligibility and Application process
Click it and go through the form and complete it. Amazon will respond to you in a few days.
You will need the following to complete the form.
- Your brand name
- A company website
- an email with the company name as the domain i.e. email@example.com
- a phone number
OK you say..the brand name and the phone number are pretty easy. But what about the website and email domain?
If you’re serious I would suggest you need a website for branding and conversion reasons anyway.
Many people will google your brand name before they buy to get that last bit of needed confidence to buy your products. If you have a nice website, it will seal the deal and they will buy from you.
But even if you only want to have a site for brand registry, you have a couple of options. Have a traditional webmaster create a simple site for you. This would involve the site and a hosting account. Prices could range from a couple of hundred dollars and up.
If you have even the most basic of web skills you can create your own.
You could try one of the companies you see on TV like wix.com that offer free websites and email domains.
Its that simple….
With a nominal amount of time and money you have protected yourself better than the Romans protected themselves from the Huns, Visigoths, Vandals and the rest of the barbarian hordes!
And BTW, tell Chicken Little you’ve now kept the sky from falling…
You’re now good to go and can start scaling your amazon business!
Already an Amazon Seller? Interested in a little help, maybe validation of your product and market or need some marketing direction? Then take a look at my 1 on 1 coaching. I accept a limited number of people into my coaching program. Click here to learn more
Mark Scott Adams is a serial entrepreneur who has started, built and sold six businesses. He has sold millions of dollars of physical products on and offline over the last two decades. He is currently a speaker, author and successful Amazon Seller. To take his free amazon sellers training click here. To Get his free product checklist list click here