How to use the Amazon Brand Registry to keep your product from being hijacked

amazon brand registry

Doom, gloom.  The world is coming to an end.  The sky is falling and chicken little is no where to be found.  What are you to do???

sky is falling

I want to assure you none of these things are happening.  It’s funny, though almost every amazon seller thinks someone is going to “hijack” their product.

burglar

I hear…

*Mark, someone is going to take my buy box.

*Mark, someone will knock off my product…

*Mark, someone will take over my listing…

 

First of all let me put your fears of the apocalypse aside.  Neither you or chicken little has anything to worry about.

 

Here’s how you prevent those things from happening.dont do it!

 

Simply use Amazon’s brand registry to register your brand with amazon.  

This is a simple process where you fill out a short form and your product is now “registered” as your brand with Amazon.

  1. This means you will have exclusive ownership of the buy box.
  2. This means if someone tries to counterfeit your product, you can have them removed
  3. This means no one else can use your brand name.

The best part is that once you do this, both you and chicken little can sleep better at night…

 

Here’s how to brand register your product

If you’re new to amazon, within the first month or two you will receive an email from amazon inviting you to join the brand registry.  Follow the instructions inside of the email and you will then be approved in a few days.

If you would like to initiate the process yourself, go to the seller dashboard and enter brand registry into the search box.

You will then see a link that says:  Amazon Brand Registry…Eligibility and Application process

Click it and go through the form and complete it.  Amazon will respond to you in a few days.

You will need the following to complete the form.

 

  1. Your brand name
  2. A company website
  3. an email with the company name as the domain  i.e.    yourname@brandname.com
  4. a phone number

 

OK you say..the brand name and the phone number are pretty easy.  But what about the website and email domain?

If you’re serious I would suggest you need a website for branding and conversion reasons anyway.

Many people will google your brand name before they buy to get that last bit of needed confidence to buy your products.  If you have a nice website, it will seal the deal and they will buy from you.

But even if you only want to have a site for brand registry, you have a couple of options.  Have a traditional webmaster create a simple site for you.  This would involve the site and a hosting account.  Prices could range from a couple of hundred dollars and up.

If you have even the most basic of web skills you can create your own.

You could try one of the companies you see on TV like wix.com that offer free websites and email domains.

Its that simple….

sky is falling 2With a nominal amount of time and money you have protected yourself better than the Romans protected themselves from the Huns, Visigoths, Vandals and the rest of the barbarian hordes!


And BTW, tell Chicken Little you’ve now kept the sky from falling…

You’re now good to go and can start scaling your amazon business!

 

Good luck!

 

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Already an Amazon Seller?  Interested in a little help, maybe validation of your product and market or need some marketing direction?  Then take a look at my 1 on 1 coaching.  I accept a limited number of people into my coaching program.  Click here to learn more

1 on 1 coaching

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Mark Scott Adams is a serial entrepreneur who has started, built and sold six businesses.  He has sold millions of dollars of physical products on and offline over the last two decades.  He is currently a speaker, author and successful Amazon Seller.  To take his free amazon sellers training click here.   To Get his free product checklist list click here

111 Comments

  • Carlos

    April 3, 2016

    Hi Mark,

    I setup a domain and email with the products brand name. Also posted pics of the item and information on the website about the product. Amazon still didn’t approve. Should I try again or wait a few days? I did apply as a manufacturer of the branded item.

    “We either are unable to verify your website or are unable to determine if you are the brand owner or manufacturer based on the URL you provided.” I’am both the brand owner and manufacturer, since I’am having the manufacturer produce these for me correct?

    Thank you for your interest in the Amazon Brand Registry. Unfortunately, we are not able to approve your application at this time.

    > We either are unable to verify your website or are unable to determine if you are the brand owner or manufacturer based on the URL you provided. Please provide a valid company URL and more information about your business so we can verify that you are the manufacturer or brand owner for MagWrist.

    You are welcome to apply again in the future if you have additional information to provide during the application process.

    Thank you!

    • Brenda longshore

      April 6, 2016

      Hi Carlos,
      I’ve been writing customer service for a month about registering my brand. Long story short after a month they sent an email, congrats, etc but I still can not list a product without a UPC. I have every Federal identifier from patents to manufacturer RN# . I still have no idea why they changed their mind except for my badgering via live text help. So another month of professional fees with no products listed.
      Any suggestions out there?
      Carlos hang in there, they never gave me a reason for denial but they did relent.
      As for me I going to buy some UPC’s like many others have had to do and at least get my products listed!
      Brenda

      • Mark Adams

        April 7, 2016

        Brenda, big companies sometimes don’t do things as easily as we all would like. However, putting a UPC code in the form is not a big deal. If that’s all that’s holding you up then the simple answer would be to just enter a UPC code…

  • Eric

    March 8, 2016

    Hi Mark,

    I am selling a Private Label product on Amazon. I have registered the brand with Amazon too.

    I had a promotion price for a short period of time. During that time, another seller bought multiple quantities of my product using multiple buyer accounts, and now he is selling them as “new” and stealing the buy box from me!

    What’s the best approach to stop him? go the trademark complaint route or complain that the product is not “new” because I am the only authorized seller?

    • Mark Adams

      March 9, 2016

      If you have a trademark it will offer additional protection. That would be your next step.

  • Michelle

    February 28, 2016

    Hi Mark,
    We went through the brand registry process on Amazon uk to protect our brand.
    All was good until 2wks ago when another seller started selling against our items. We’ve had an absolute nightmare and Amazon customer service are a joke to be nice!.
    One says the other seller can’t do this and we can get their listings taken off while another will say as it’s amazon catalogue anyone can list against it.
    We’ve done everything right and have worked so hard to build thos up only for someone to come along copy our pics n take over our listings. Obviously our sales have taken a hit and we’re still no better off after hours on the phone and numerous emails back and forth.
    We have thought is it really worth it but then think why should we let them win.
    Would love your advice on this matter,
    Thank you

    • Mark Adams

      February 28, 2016

      Its frustrating….If they are using your brand, and amazon won’t help resolve, the next step is to trademark your brand and then send a letter to amazon saying they are complicit in allowing your trademark to be violated. That will usually do the trick. Good luck

  • Sergey

    February 18, 2016

    Hi Mark,

    Thaks for sharing.

    Quick question: I have completed brand registration in amazon US. Now I am selling the same item(same ASIN) in the UK(amazon.co.uk) and Germany(amazon.de). Should I register the brand in the Brand Registry again for UK and Germany.

    Thank you in advance!

    • Mark Adams

      February 18, 2016

      Good question…I’m not sure. I wouldn’t think so but find the contact number inside your amazon dashboard, call amazon and ask. they are pretty good about answering the phone. Good luck

  • Reuben

    February 2, 2016

    Hello Mark.

    I have a product on Amazon that I put in a specially designed unbranded packaging. The packaging helps promote freshness. When I built the listing I used my UPC. It sold very well. I was ignorant that other sellers would jump on with their similar items. When this occurred the quality went down as their items weren’t using the same quality products or packaging.

    I had the bag I use branded with my logo, and have just been approved for a trademark on the name of the bag. So far my logo and bag name do not show up on the listing. What would happen if I changed the photos and the title to match my brand? It is the same product, in the same packaging, but now there is a brand printed on the packaging. I don’t want to create a new listing as this listing has a very high sales rank. I do have complete control over this listing. Currently there is one other seller selling their version and they are using FBA.

    Do you have any experience with this? Any advice? Thank you Mark.

    • Mark Adams

      February 3, 2016

      I say this to be constructive, but this is why you start out private labeling your item, packaging and pictures….Your best bet if you want to continue with this product is to just start over with the previously mentioned things….

  • Ade

    January 12, 2016

    Hi Mark,

    I would be grateful if you assist me with my question. I have got my logo and business name. Can I put my logo and business name on my PL product before branding. I am not ready for branding yet. The products are samples. But I want to put my logo and business name on the product before branding them if it all goes well. Thanks in advance.

    • Mark Adams

      January 13, 2016

      Hi Ade:

      All branding is is putting your name and/or logo on the product….there is nothing else you have to do to “brand” the product. Branding is the same as private labeling your product.

      You don’t need to put your logo on your samples unless you just want to see how the finished product would look. You can add that before production. Good luck

  • Simon N

    December 22, 2015

    Hi Mark,

    Today I just notice an unauthorized seller piggyback on my private label / trademark listing. They list the price below my price and got the buy box. On the listing page it stated that the stock will be available on December 28, 2015.
    Order it now.” from this unauthorized seller. I still have thousands of the items in Amazon warehouse but I don’t have the buy box.

    I did apply for brand registry and got approved within 10 minutes. Got an email from brand-registry-support saying to allow 24 hours for activation of my brand. Can you advice me on what I should do next?

    • Mark Adams

      December 22, 2015

      Since you have a trademark, then contact amazon with the trademark information and inform them this seller is violating your trademark. Good luck on getting it resolved. I know its frustrating.

      • Simon N

        December 22, 2015

        Hey thanks Mark, but I do have an issue that my trademark still have the status publish for opposition. This was published on October 20th and its over 30 days with no opposition so I guess I will need to wait for another 2 weeks before USPTO issue my registered mark number.

  • Doug Wade

    December 18, 2015

    Hi Mark,
    I am trying to get a product registered with Amazon branding using their template called Brand Registry Authorization. It asks for the information below: I bought the product from a Chinese mfgr but they let me put my brand name on the box and i will sell it with my own unique UPC, so my question is; do i put my name in basically everything listed below such as the Name of Seller, Brand owner contact, and with my signature?

    AUTHORIZED BRAND REGISTRY MANAGER: [Name of Seller Authorized to Manage Brand]
    BRAND NAME(S): [Brand Name]
    BRAND OWNER: [Company name]
    BRAND OWNER CONTACT INFORMATION:[Name of manufacturer/brand owner contact person]
    [Title of manufacturer/brand owner contact person]
    [Detailed contact information]

    BRAND OWNER SIGNATURE: ___________________________
    Date: ______________________

    It kinda of seems i should be putting my name as seller only and the manufacturer should put their brand and contact info but i think i am considered the manufacture/distributor in this case.
    I appreciate your help.

    • Mark Adams

      December 19, 2015

      You would be considered the manufacturer as you control what is being produced. You are simply outsourcing the process, the same as many companies.

  • Carlos

    November 14, 2015

    Hi Mark,

    I have a product I want to brand with using a name related to what the product does. So Let me break this down into 3 questions.

    1. Brand name each product?
    2. Brand name by product line of related products?
    3. Brand name all products with same name?

    Also, do you know of a good website that offers services to help people come up with a brand name?

    Thanks!

    • Mark Adams

      November 14, 2015

      You would brand the entire line with the same name

  • John Adair

    November 12, 2015

    Hi Mark

    Am I correct in saying that the Amazon Brand Registry Program is not mandatory. Just beneficial for Private label sellers.

  • Anurag

    November 8, 2015

    Hello Mark,

    I had applied for Amazon Brand Registry as a manufacturer and had submitted Trademark Application for approval

    The Amazon Brand registry Personnel rejected my request giving reason that the address on my Amazon Seller Central Account and Trademark Application were different

    Was it justified?
    or Should I report this case by creating a new one and apply for Brand Registry Again?

    • Mark Adams

      November 9, 2015

      It would make sense that the addresses would need to be the same. If not, people could use others trademarks…Call them and explain why the address are different and they should advise you what you need to do. Good luck.

  • Steve R

    October 27, 2015

    One does not have to have their brand name on the product for whatever reason to sell private label do they? I know it is better, but also more expensive because more MOQ has to be ordered in order for manufacturer to print name brand on each product. Just wondering if one does not have the money, can they sell private label product without the name printed on each product. Of course the name brand with Amazon would be registered.

    • Mark Adams

      October 28, 2015

      Well Steve if you don’t brand the product its only reselling, which is fine is that’s what you want to do. But without your branding and unique UPC codes, then anyone can resell the same product under the listing that you worked hard to create. Yes, there are higher MOQ to do PL, but it is still an very inexpensive process to get started doing that. Regarding brand register, you would need a brand to get any item registered

      • Mark Krier

        October 28, 2015

        Hi Mark. I’m doing the brand registry for the first time and in the process they ask a question where I have two options: 1) Claim to be manufacturer, or 2) Claim we have written authorization to manage brand (and then upload signed document from the brand owner. Since I private labeled this product from a manufacturer in China, do they want a letter from the manufacturer in China?

        • Mark Adams

          October 28, 2015

          You’re the manufacturer…it means you control manufacturing, which you do. Tick that box…

          • Allan

            November 12, 2015

            Hi Mark, Surely you are wrong in confirming to Mark he is the manufacturer when clearly the product is manufactured by a company in China and he is private labelling the product after import.

            • Mark Adams

              November 12, 2015

              You don’t have to physically manufacture a product to be the manufacturer. In the context of that question from Amazon, it simply means that you control the production of the product, which if you are private labeling, you do. In the context of that question, if you didn’t you would be regarded simply as a distributor. Which other people could sell the item, preventing you from brand registering the item.

              • Mark Adams

                November 12, 2015

                yes…

      • Steve R

        October 28, 2015

        Thank you Mark for your reply. I have one more question if I may. In order to register a brand name on Amazon, we have to have a website, right. So what if we only private label one product? Do we just display the one product on our website? Should we include other products to blend the one private label product in so our website looks more official. Thanks again Mark.

        • Mark Adams

          October 28, 2015

          One product on the website is fine…

      • Steve R

        October 28, 2015

        So if someone else has a particular product with their name brand on it for sell on Amazon, can I also buy the same product and put my name brand on it? after all, you can buy the same product from China. Thanks.

        • Mark Adams

          October 28, 2015

          Yes but you don’t want to copy it exactly….Chance the color, the packaging, the size, etc. Make it unique to you…

  • Ashok Dash

    October 23, 2015

    Hi Mark,
    In a market place scenario how can Amazon help manufacturers allowing authorized sellers representing them ?

    • Mark Adams

      October 24, 2015

      Ashok, I’m not really sure what you’re asking???? There role is to simply provide a retail marketplace for buyers and seller. It is the sellers role to adapt to their system

  • Mark Piscopo

    October 20, 2015

    I often find people listing products under our branded listings. I have had good success with contacting the seller and letting them know that I’m the brand owner. I request that they provide me with an invoice number for their purchase of the product for resale. They are usually very prompt in responding and quickly remove the product.

    My problem is that I have hundreds of products listed on Amazon and my method to find counterfeiters is to browse through my products, clicking on them and checking to see if there are other sellers of my product. I’m sure there’s many I’m missing as I can’t click on all my products. Is there an easy way to list which of my products have multiple sellers?

    Thanks,
    Mark

    • Mark Adams

      October 22, 2015
    • Mark Adams

      October 24, 2015

      Hello Mark

      Not that I know of….with that amount of listings it certainly could be difficult to watch. With that number of products I would consider trademarking your brand if you haven’t already.

      That would give you a stronger position with amazon to make them police any potential trademark issues.

      Good luck

  • manisha

    October 12, 2015

    Hi Mark,
    I have followed all your advice to get a seller removed from my listings, i have had my brand trade marked, i had a website created and have been accepted for brand registry. I am still going round and round in circles trying to get the other seller off my listings! I have reported violations, filled out many infringement forms and just keep getting what looks like an auto response-

    Greetings from Amazon.

    Based on the information you provided in your intellectual property rights infringement complaint, we are unable to remove the items listed at the end of this message.

    When a detail page is created, it becomes a permanent catalogue page on Amazon.co.uk that will remain even if the creator’s inventory sells out. Other sellers can list their items for sale against the page if their items exactly match the page.

    If you believe sellers are listing against pages that do not exactly match their items, we ask that you report the violation using the ”Contact seller support” button located on the right side of any seller Help page. To report a violation, select “Report a violation” under “What is the problem?”

    Please include this information in your report, as applicable:

    – The Amazon.co.uk order number of a test buy that confirms the violation (required)
    – A concise description of the differences between the item ordered and the item received (required)
    – The ASIN/ISBN of the item’s detail page and the product title
    – The store or business name of the seller you are reporting
    – Any other evidence that supports your complaint

    We thoroughly investigate all reports. For privacy reasons, we cannot disclose the results of our investigations, but we will take any disciplinary actions we find appropriate.

    Best regards,

    Seller Performance

    Please help as i can’t seem to get amazon to do anything.
    Thank you.

    • Mark Adams

      October 13, 2015

      I presume you have called them??? The next step is to have a lawyer send a cease and desist letter…I know its frustrating. Its usually not this hard. I wish you luck in a resolution.

    • Angella

      November 13, 2015

      If your product is trademarked, you can go directly to Amazon’s Trademarking Legal Dept,instead of wasting your time with test buys and customer support. Here’s the link on what you need to do:

      https://sellercentral.amazon.com/forums/thread.jspa?messageID=3375367&#3375367

      ==========================================================
      If you feel that your copyrighted product image or description is being used by another seller on our site in a way that may infringe upon your intellectual property rights, we ask that you provide all of the following to our Copyright and Trademark Agent:

      The ASIN/ISBN of the item’s detail page and the product title
      The store or business name of the seller you are reporting
      A concise explanation of the violation
      Either a copyright registration or evidence that a copyright application has been filed.
      Your address, telephone number, and e-mail address

      You can contact a Copyright Agent by sending mail to either of the addresses below.

      By mail:
      Copyright Agent
      Amazon.com Legal Department
      P.O. Box 81226
      Seattle, WA 98108

      Courier address:
      Copyright Agent
      Amazon.com Legal Department
      410 Terry Avenue North
      Seattle, WA 98109-5210
      USA

      • Mark Adams

        November 16, 2015

        Hi Angella:

        Good advice! Thanks for posting.

  • Kevin L

    October 9, 2015

    Hi Mark,

    We have a private label product on Amazon that is registered in the Amazon Brand Registry (for 7-8 months). Our product brand has a US trademark, Coastal Tea Company, and The product uses a UPC code that we own. We’re pretty protected, or so I thought until this morning we noticed that counterfeit product images appeared on our listing page. We’re pretty pro-active about things and knew immediately that it was an attemtped hijack, most likely from China, but we’re surprised that someone else was able to change the images.

    We still appear to be the sole owners of the buy box, so it looks like someone uploaded 4 images of a counterfeit copy of our product just to change out our images? We’re confused and somewhat stumped, have you ever seen this circumstance before? Any thoughts or conversation on the matter is very much appreciated.

    Thanks Mark,

    -Kevin

    • Mark Adams

      October 13, 2015

      Hi Kevin:

      Its always a shame when other people so such things. I know its frustrating.

      The usual thing to do is to buy one of their items and then go to amazon with that item and show that its counterfeit. As you have found they tne not to get involved until you can prove its counterfeit.

      Good luck and I hope that helps

      Mark Adams

  • Cindy

    October 7, 2015

    Brand Registry DOES NOT protect sellers, in fact it doesn’t do much more than allow you to list without a UPC code. And you CAN lose the buy box to fraudulent sellers and there is a good chance you won’t get any support from Amazon in removing them. I went through this not long ago. Selling an item produced local to me, I am their only seller. The item is branded, and the brand is obvious in the photos on the product page (I took the photos). I have brand authority for this item on Amazon. As soon as the product started selling, I lost the buy box. Another seller from Hong Kong got on there immediately after. I did a test buy, and took photos to document the differences from the authentic product. Emailed the proof and order ID to copyright@amazon.com. Their response:

    “We are unable to remove the listings you noted. Amazon respects a manufacturer’s right to enter into exclusive distribution agreements for its products. However, as the enforcement of these agreements is a matter of contract between the manufacturer and the distributors, it would not be appropriate for Amazon to assist in enforcing these agreements.”

    A simple browse through the Amazon Seller Forums will show this is a SERIOUS problem that is VERY COMMON!

    • Mark Adams

      October 13, 2015

      I have found Amazon to be very helpful to me in these situations. Without know all of the details, its hard for me to comment on why they will not act. Maybe they see you as simply a distributor instead of the manufacturer. Many people put they are not the manufacturer on the form when they fill out the brand registry info.

      The next step would be to involve an attorney.

  • Mario

    October 6, 2015

    Hi Mark,

    I have a general brand question,

    Selling through Amazon means your product will be sold in different states.

    what happens if my chosen brandname allready exists in another state?

    Will i get into trouble even though i registerd that brandname in my own state? (i dont mean on amazon but in the state itself)

    Thanks,

    • Mark Adams

      October 6, 2015

      Hi Mario:

      I don’t imagine there will be issues unless someone who owns the brand in that state creates one, but since your question is more of a legal question, its hard for me to say with certainly. It might be worthwhile to call amazon and see what they have to say. Good luck.

  • Liza

    September 23, 2015

    Dear Mark,
    Thank you for the article.
    I have been removed from a listing which initially was created 4 years ago under the real supplier’s brand Chef Craft. They are a wholesaler company. I did not created that listing, another seller did. It was 2pc mustard and ketchup bottle. so when I wanted to list same item, I saw a listing of 2 mustard and 2 ketchup as a bundle. even though it was a bundle, it was listed under same brand that I buy from… same supplier.So I listed my offer there. selling the same bundle. After a few years, the brand name on that listing changed one day (I did not think too much of it) but a few months later, an email came from new brand’s “legal team” telling me to remove my offer because it is theirs. To prevent further conflict I did. But I called Amazon and were told they are registered and they own that brand and have the rights to that item. I even send a link to the supplier site. then I called the supplier and asked if they were sold to ” _____ ” name brand. Supplier said, no and recognized this new brand name and said “they are my customer just like you”.
    After I explained the situation supplier said, anyone who buys from us they can do whatever they want to with the item.
    so, I went ahead bought a “test” item and I saw that they are just the same products. this new registered brand people, only tuck in the original packaging with original supplier’s name and address still on it and shrink wrap 2 mustard and 2 ketchup bottle (original tag tucked in) into a new bundle and stick a label with their registered brand name and sells it.
    What do you think about this? So Amazon really does not care as long as you have a website, trademark and a picture of the item? and what do you think about re-packaging of the items like that and re-sell under new brand even when the old (original brand) is tucked in and not even removed?

    • Mark Adams

      September 23, 2015

      I say this to be constructive, but this is why you private label your items under your brand name and not sell under other names. Yo don’t have any control. If I were you I would just create a new listing under your brand and you should be fine. Good luck

  • Sean

    August 25, 2015

    If you didn’t have the brand trademarked couldn’t a competitor have it trademarked themselves and have your product removed from the listing?

    • Mark Adams

      August 25, 2015

      Hi Sean.

      If someone were will to go to the effort and expense…yes.

      I now always suggest that in addition to the brand registry, you trademark your brand. Prices have dropped in recent years and can be done for as little as $250. Good luck.

  • Scott

    August 20, 2015

    Mark,
    I enjoyed reading your information about the Brand Registry, however I do have a question about a current Manufacturer I do business with. They have a minimum advertised policy, and many sellers are currently buying their products directly or through other means and breaking the MAP policy. My question is, can they start an account, setup the brand registry and start new pages in order to clean up the problem that is now occurring. They are the manufacturer and distributor of the product. What seems to be happening is clients are buying their product, selling it to other sellers/other false company names on amazon, who then break Map. (Including Amazon!!!) They just want to get rid of these shady companies without having to bring a lawyer into the mix. So I was wondering by setting up a brand registry would this be an option?

    • Mark Adams

      August 21, 2015

      Hi Scott:

      I always hate to suggest anything that could have legal consequences, but couldn’t the manufacture just stop selling to the people who are violating their policies?

      I presume the items are being private labeled. However, if I were having an item private labeled, I would want to charge whatever I wanted. IT would see that the MAP policies would only apply if sellers were distributing a name brand product.

  • Steve

    August 20, 2015

    Hi Mark,

    What am I missing. Amazon have not approved me for Brand Registry. They say you cannot register for Brand Registry unless (A)you are the Manufacturer, or (B)the sole distributor of the products with permission to sell from the Manufacturer. I have the Manufacturers permission to sell but I am not the sole distributor. I have purchsed products from a Manufacturer, I’m using my Brand name, I don’t have a website, but Amazon said I can use a business facebook page where they can see my products. So when you say, “Simply use Amazons brand registry to register your brand with amazon” What exactly does that entail?

    Best Regards
    Steve

    • Mark Adams

      August 20, 2015

      Steve if you put that you’re not the sole distributor, then that’s probably why they didn’t approve you.

      However, if you’re using your brand name and no one else is then you are the sole distributor under that brand. Typically they are looking for a business website and also an email that would have the brand as the domain name ie steve@yourbrand.com

      • Steve

        August 20, 2015

        Hi Mark,

        Thanks for your reply.

        So it’s kind of a lie that I need to say. Yes there are other distributors of the identical products from the same Manufacturer, but no, nobody else is distributing these products under my Brand Name.

        That makes sense, I’ll re-apply and see if that was the problem.

        Manny thanks Mark, It’s much appreciated.
        Steve

        • Mark Adams

          August 20, 2015

          No, its not a lie at all if you’re the only one distributing under your brand name….

          I would never suggest anyone lie, anyway…

          • Steve

            August 20, 2015

            No I wouldn’t lie either.

            It’s just the way the questions in the Brand Registry application are laid out. It sounds like a contradiction first to say I am a distributor then to say nobody else is distributing the identical products when in fact they are. But they key is that they are not distributing under my Brand which makes sense. That wasn’t clear to me when I was applying, my mistake.

            Thanks again Mark.

            • Bruno

              September 8, 2015

              Hi Steve, and thanks Mark for the excellent post.

              Mark, even if you own the brand, but you are using someone else design, you cannot prevent the manufacturer, selling you an open or private design, to use it with more “OEM” customers. This is a basic rule.

              Thanks

              • Mark Adams

                September 8, 2015

                True..but if you create some uniqueness in your brand by changing color or other or making better packaging or bundling, you can still be unique

  • Chris

    August 12, 2015

    Mark, great post. I’ve personally had struggles with this myself and I know a lot of other do as well so this information is definitely invaluable to many. I wanted to notify you and others that I have successfully registered multiple brands with brand registry while also not owning a trademark on those brand names.

    I do plan on registering a trademark in the future for these names but I am really curious how you are you pulling competitors off your listings without a trademark. How are you doing it? I am curious how you go about sending a product to Amazon. Would you mind going a little more in detail on how you do that? Thanks again!

    • Mark Adams

      August 12, 2015

      Glad to hear you’ve had success! The first step is to brand register your brand. If someone is blatantly trying to hijack they are in most cases responsive. However a letter to the seller is your first step.

      But registering a trademark is inexpensive and still you’re best bet. Good luck…

      • Chris

        August 18, 2015

        Mark, thanks for your response! I definitely agree. I haven’t had an experience with it yet but I’m going to give it a try. Have you personally had success with pulling sellers off your listings with a trademark registered? Thanks again Mark!

        • Mark Adams

          August 18, 2015

          hi Chris:

          No. I haven’t had anyone try and “hijack” my listings.

          I think the frequency of this issues is way overrated and doesn’t happen anywhere near as much as people thingk.

          In reality the number of people who have their listing used is a very, very small percentage. In most cases (but not all) are because the seller didn’t set it up listing correctly or use brand registry.

          • Chris

            August 18, 2015

            Hey Mark, thanks for getting back to me. I definitely agree. I read a lot about this but theres no way it’s happening as much as it appears. I can say that we have registered our listings with brand registry but haven’t had any success removing sellers from them after doing so. What methods would you take to remove a seller from one of your listings if you did have issues with them even after registering with brand registry? Is there a place you would go on Amazon to report it that you think may have more success than we have had? Thanks again!

            • Mark Adams

              August 18, 2015

              Your next step would be to trademark your brand. Its not that expensive and can be done online.

              Good luck.

              • Chris

                August 31, 2015

                I agree. I will be looking into that through Legal Zoom or some kind of similar service. Thanks for your help Mark.

  • alex

    July 24, 2015

    >>This means you will have exclusive ownership of the buy box.

    Is this a true statement? Meaning, no matter the other metrics (ie price, inventory, etc) Being the brand owner, we can manually regulate who shows up in the buy box?

    • Mark Adams

      July 24, 2015

      That’s one of the main reason you private label vs arbitrage. Someone can still sale your item used.

  • Manish

    July 16, 2015

    Hi Mark,
    Great article. I have a difference query. If a seller registered a brand (non-trademarked) with Amazon. But quit selling on amazon. Other sellers are selling their offers on those listings.

    Now any other seller trademark with that brand since it is not trademarked.

    Can this seller register this brand on amazon which is now trademarked but brand registered with another seller who is not selling now.

    I hope you understand my question.

    Thanks & regards

    • Mark Adams

      July 16, 2015

      I try and keep things very simple. I mean this constructively…but it sounds live you’re getting slowed down in minutiae why would any of this really matter?

      Just create your product come up with a brand name and then market it.

      Forget about what others are doing or trying to find some backdoor way to do things. Its too easy to just set things up without these types of complications.

      • Manish

        July 18, 2015

        You are right. We should concentrate on our work, not others. Simple things are better.
        Thanks marc

  • Maxim

    July 15, 2015

    Hi,
    Thanks for great artcivle. Quick question, If I sell under different unregistered brand and just registered my own brand, should I update listing or remove all listings and list them again.

    • Mark Adams

      July 15, 2015

      I don’t think you would want to remove your listings especially if you have reviews. However, I think you can change the brand name on your unregisterd product to the new registered name. Call amazon and ask how to do that and they will tell you

  • Phil

    July 11, 2015

    Hi Mark.

    I’ve had my private label product (FBA) hijacked by another seller who is also selling it fba. He copied my product and is using my asin thus profiting from my hard-earned reviews. In fact, his cheap imitation is now gathering 1-star reviews when his product is actually different from mine.

    Contrary to what I read above, Amazon don’t care about the brand registry. My brand is registered, this seller is selling under my brand, but Amazon won’t do anything exact request that I place an order to prove it isn’t my product.

    Am I doing something wrong? I did believe the brand registry offered protection- but when I call Amazon, they say it’s only to control the text in my title and listing, etc.

    • Mark Adams

      July 11, 2015

      Hi Phil:

      I’m sorry that has happened to you. Its a shame we have to fight against unscrupulous people sometimes. I would buy their product and send it to amazon to prove that this is not your product. That should bet them removed. The other thing to do is send them a cease and desist letter. You coauld always trademark you brand which is very inexpensive. Hopefully that will help. Good luck

  • mario

    June 30, 2015

    can i use product label stickers for my products or do they have to be made in manufactor.. referring to the boxes

    • Mark Adams

      June 30, 2015

      Mario:

      If I understand you question….I think you’re asking if you can put the barcode on as a sticker or have it printed on the packaging. If so, you can do either.

      • Ray Evans

        July 2, 2015

        Hi Mark,

        I just read above about how we can protect our listing using the brand registry….Im not sure this info is correct. I am brand registered and I am continuously combating other sellers off of my listing. It can take up to several days before any resolve. I contact Amazon and they said that is allowed…. I have to do a test buy and prove that the product is different which takes days and loss of money. Not only that, but i recently had an email forwarded to me from another seller (my friend) who got an email from Amazon Selling Coach encouraging him to sell my brand! Am I missing something? Thank you for taking my questions…

        • Mark Adams

          July 2, 2015

          Hi RayL

          The brand registry is really the first line of defense. It will deter many fake sellers. However, Amazon simple wants sales and makes it more difficult than it should to remove illegitimate sellers.

          If you are having constant difficulties if may be a good idea to have your brand trademarked.

          Regarding the email from amazon encouraging someone else to sell your brand. That’s a new one. I haven’t seen that before. Without knowing the details…and I preusme you have things set up correctly…but there has to be some reason that amazon is not recognizing your brand as registered.

          Regardless, I hope you can get things resolved. I know its frustrating. But take a look at trademarking your item. That may be your best bet

  • Aayush Sahu

    June 19, 2015

    Hello, My amazon is blocked due to some valid reason. Now i want to activate that account.
    I have appealed about my poor performance but they said it is on permananent basis.
    So please tell me how Can I activate my account.
    Thanks in advance.

    • Mark Adams

      June 19, 2015

      Not sure how to help you since you say it was blocked for a valid reason, but if that’s the case you can always open a new account and start over.

      • cath

        August 18, 2015

        Hi Mark – contact me if you like 😉 I worked in Amazon Executive relations and within seller services for almost 5 years. I can help you with the processes for account and listing suspensions if you like. I used to also deal with the legal department and seller performance where brand registry does not come into the equation. Just a nice note from someone like yourself who likes to help others..

        • Mark Adams

          August 18, 2015

          Thank you for your offer to help!

    • cath

      August 17, 2015

      Hi Aayush,

      If you would like some help with your account let me know. I have dealt with many blocked and suspended accounts and can help you get your account back on track so Amazon knows you have fixed your issues and you will not repeat your bad performance. If you have gone too far you may never be allowed back on again. DO NOT open another Amazon account as they will see you are trying to avoid and it will lessen your chances of being allowed to sell again.

      Hope this helps!

  • Sumit

    June 18, 2015

    We registered our brand and manufacturing company created our private label box. few sellers are putting their listing in our product listing. I reached out to them and they told me that their product would meet our standard.

    After that I reached out to Amazon and they are asking us to buy the product and prove it. Seriously?

    If I get the product and their packaging box is different than us, would that be more than enough to kick them out of our listing or needs more ammo to do it.

    I’ve already the trademark for our company logo.

    • Mark Adams

      June 18, 2015

      Amazon can be problematic with this issue. Realize Amazon really only cares about Amazon, not us as sellers. We as sellers shouldn’t have to do their legwork for them, but at times we do. Since your item is trademarked buying and sending the item to Amazon should take care of the issue.

      As a seller, I sympathize with you. You don’t mention brand registry, but I presume you have done that, too? Good luck in getting it resolved.

  • Daisy

    June 17, 2015

    Mark, I feel like you know more than some of the Amazon reps. I was told that I wasn’t allowed to sell memory cards I was having manufactured with my own label because the brand didn’t already exist (he said electronics aren’t allowed to private label)! I couldn’t believe it, so I called back for someone else and they mentioned that brand registry since I was having it manufactured. She said that I would be exempt from needing a UPC if it’s my own brand. Now I am confused and scared to invest thousands on my product! Curious if you have any experience with this? Thank you.

    • Mark Adams

      June 18, 2015

      Daisy I sympathize with you. However, this is why I only do simple products and not items in categories that have to be approved. Some items just have so many extra requirements and “hoops” to jump through that they are not worth doing for me.

      Almost all electronic companies are PL, even national brands….I would call back and say I have an electronic company…what do I need to do to list my product.. See if that works. Good luck.

  • Shoaib

    June 10, 2015

    Just wanted to know about the fees involved. Is it monthly, yearly or one time time?

    • Mark Adams

      June 10, 2015

      Monthly

  • Ben

    June 5, 2015

    Hi Mark,
    I love this article. I just wanted to know that in your expreience, does this work to make you buy box elgible if you meet the other metrics for buy box elgibility?

    Thanks

    • Mark Adams

      June 6, 2015

      Hi Ben:

      Thank you. Glad you like the article.

      I’m not sure what you mean? With private labeling you are the only one who has the buy box. It’s not like arbitrage where you compete with other sellers. Is that what you mean?

      • Ben

        June 8, 2015

        Mark,
        I am saying that I am a private lavel seller fulfilled by merchant and I do not have the buy box for my product. This would not matter at all to me if I did not intend to use PPC, which requires me to javr thr buy box for my product. Does registering your brand help you get yhe buy box for your own products? I have 100% perfect orders for all of my merchant fulfilled orders so far, but I am not in the buy box for some reason that I am unable to figure out.

        • Mark Adams

          June 9, 2015

          Brand registry is the first step and will offer some protection. Without more infomation, its hard to say why someone else has your buy box.

          Did you sell wholesale to them? Are they just knocking off your product? Is you item without branding?

          If you do things to prevent these things then having the buy box should not be an issue.

          • Ben

            June 11, 2015

            Mark,

            No one else has my buy box. I have not gotten it at all. I have been selling for a month now with good feedback so far, but I have not gotten the buy box for my own product. I am the only seller and I have sold through FBA before but my current product is not eligible to be sold through FBA.

            • Mark Adams

              June 11, 2015

              Ben, If you product is not eligible to be sold on Amazon FBA how would you expect to “get the buy box”???

  • Billy Miller

    May 20, 2015

    Great information as this was a major hang up for me. Website, trademark…got it. Thanks!!!

    • Mark Adams

      May 20, 2015

      Glad to hear Billy! Good luck…

  • Amir

    March 23, 2015

    Hi,

    Thanks for the article. I’ve got a question.

    Should I first register the trademark in order to be able to get the brand approved in this program?

    • Mark Adams

      March 23, 2015

      Amir:

      You do not need to have a trademark to register your brand in Amazon. Good luck…

      • Amir

        March 23, 2015

        Thanks for quick reply.

        But does this still protect me from other sellers who try to steal my listing?

        I recently contacted Amazon about removing a seller from my listing, and they said I have to send an email to copyright@amazon.com. Apparently they ask for trademark registration certification, which I cannot provide because I have yet to register the name.

        Registering a trademark through a lawyer costs $350, so it’s not a big deal, but I would like to know if I can proceed without trademarking the name.

        Truly appreciate your helping.

        • Mark Adams

          March 24, 2015

          Amir:

          The brand registry should provide this protection. Amazon can be indifferent at times to this issue. If you are OK with getting a trademark, then that should definitely eliminate the problem. I hope it works out for you.

  • Hani Ghali

    February 23, 2015

    Great content Mark, thanks.

    Hani Ghali

    • Mark Adams

      March 23, 2015

      Thank you Hani!

    • Amir

      April 7, 2015

      Hey Mark,

      Just an update here. I managed to register my (non-trademarked) brand in the Amazon Registry. But it seems this doesn’t provide any kind of protection. Look at this:

      Can other sellers list my brand registered product?

      Yes. Brand registry only provides you the detail page control. Other sellers can still list the same product since it is not copyrighted or patented.

      Source: https://sellercentral.amazon.com/gp/help/200968650

      • Mark Adams

        April 8, 2015

        When I had this exact issue Amazon removed the seller from the other sellers area. I had a unique UPC and other information. I told them I had not sold any for resale and the product was being sold as new.

        The question is other than making the item with your label, how are they making the product? Is it through your manufacturer? A discussion with them may quickly end that if that’s the case.

        If they are having your product manufactured under your brand from another manufacturer then I would do the $350 for trademark and then force them out.

        Good luck Amir. I hope this works out for you.

        • Kristian

          November 11, 2015

          Hi Mark,

          Quick question if I may. I’ve created bundled listings using one famous brand name item and one item manufactured for us in China to complement it. It has gone very well and deterred other sallers from listing but now we have started to get other sellers undercutting our prices listing on our bundled listings. We have followed all the rules outlined by Amazon in our bundled listings and purchased our own UPCs and etc. We have no trademark on our product and no brand registry. What is the best way to go about deterring future sellers from selling on our bundles? Are we allowed to brand register a bundle? Or can we brand register just our manufactured item and then bundle it together with the famous brand name item as we have done in the past, and would that strategy allow us control and secure our bundled products? We aren’t changing the famous brand name by the way, we are listing it as a bundled product with famous brand name in the title and the item produced by us..

          Can we send cease and desist letters in this case? We don’t have exclusive rights over the famous brand name item in the bundle.. Would it also make sense to trademark our item and brand register it with Amazon in order to secure our bundled products?

          • Mark Adams

            November 11, 2015

            I’m not sure I understand the logic of bundling your own product with a national brand product. I seriously doubt you can brand register something that includes someone else’s brand….