Today I want to take a little bit of a twist and do something a little bit different. I want to tell you about a story that happened to me very recently and I’m going to come back and tie it in and relate it to Amazon in a second, but hopefully once you go through this story it will make sense to you and help you be able to make a change and be able to hopefully improve your business.
Recently my dishwasher broke. Okay, life goes on. A dishwasher breaks. Well okay, so we went and my wife and I, we got another dishwasher. Brought it in and at the store they said, “Do you want us to install it?” I said, “No.”
If you’re ever put in a dishwasher it’s like twisting three wires together, there’s a water hose going in, a drain going out and you plug it in. A blind brain dead monkey on crack could put in a dishwasher. It’s not hard to do.
I’ve taken engines apart and put them back together together. I’m thinking yeah, I got this. I’m kind of a big DIY guy. I’ve got this.
Anyway, so they bring it out and they take the box and throe everything away. I go downstairs to get everything hooked up and I know for a fact I’ve got everything hooked up right. All the wires are right. For whatever reason the dishwasher would not turn on.
I’m thinking okay, well let me check again. Maybe I didn’t plug it in right, something, but I checked. I even got a voltage meter out and I checked the wires. For the life of me it would not turn on.
I sat there and I stared at it. I actually broke down and read the directions, which was bad enough in itself, but it looked like I had everything set right. I couldn’t get it to turn on.
Checked the breaker, did everything possible I could think of to get it to work. It didn’t work. I waited a day, I couldn’t figure it out.
The next day, the next two or three days I couldn’t figure it out. My wife is saying, “What’s going on with the dishwasher? Go pay the guy.” I’m not going t pay the guy. I can fix this myself.
She said, “Pay the guy. It won’t be that much. Just pay the guy.” No, I’m not going to do it. I guess maybe it’s a guy, I don’t know. Anyway, I couldn’t get it to work. The longer it went on the more aggravated I got. To make a long story short I finally broke down after lots of frustration and aggravation. I don’t want to call the guy, but I called the guy.
The guy shows up at the door and he’s smiling, nice guy. His name was Earl. He had a little patch on his shirt here that said Earl. Now you can just look at Earl, Earl was probably I don’t know, late 40s, early 50s. You could tell this was not his first rodeo. When I called and told him he went through a couple of questions. I know in his mind he knew what was wrong before he even walked in the door.
Earl was pretty smooth. Earl went in there and he checked some things. I wanted to know what I had done wrong so I’m watching him. I’m in the kitchen with him and he’s checking some things. He checks everything and then he smiles. In the plug that goes into the back of the dishwasher, the power cord, he pops it in and snap. I didn’t hear that when I plugged it in.
He said, “Well, you know this is European dishwasher, a fancy dishwasher, blah, blah, blah.” He says, “It doesn’t work like American appliances. You have to push it in. It feels like it’s pushed in and then you have to push it again to where it snaps.”
He says, “There’s no way in the world you would have known that unless you had put in one of these before.” Earl’s being pretty tactful at this point because he really was saying you’re an idiot. You should have just pushed it in more and it would have worked fine. You did everything right, you just didn’t push the plug in far enough.
He was tactful in what he did. He smiled and tried to make me not feel bad for being stupid in what he said and how he went about it. Ultimately I paid Earl like I think one hundred bucks. It was nothing to have him come out to get the dishwasher working, but he went on about his way, thanked and …
I’m sitting here thinking you know, Earl was pretty good at what he did. Earl helped me out in this case and it was like I couldn’t figure this out on my own. I’m not sure I would have ever figured it out. I was getting more frustrated. I was getting more upset.
Then I started walking back upstairs after it was done. I sat down at my desk and if you ever watched the movie The Christmas Story with the father where he starts cussing, “Oh fudge,” when he’s down in the basement or when he has a flat tire, those scenes where he just kind of goes off.
That’s what I felt like because I thought man, I should have been able to fix this. This was stupid. Why did I have to go through and pay somebody to do this?
Here’s where it really relates to Amazon. As I calmed down I’m sitting here thinking what I just did was really, really stupid. For a nominal amount of money I could have saved myself several days of aggravation, several days of my wife getting upset at me for an extremely nominal amount of money. All I had to do was call the guy.
I’m sitting here thinking you know, in my business I don’t run my business like that at all. If I run into a roadblock, gosh, almost instantly I will call somebody who is an expert in that particular area and whatever it is I’ll get them to fix it. Geez, I had even spent $20,000 on somebody to coach me on some particular things not long ago, so it’s not the money. It’s the mindset.
I started thinking why do sometimes we won’t call and help when we need it? Ultimately that’s the seminal point that I want to get you to think about in your business today is when you’re trying to grow an Amazon business, or any business for that matter, you’ve got to know the cost of nothing and the value of everything. Most people know the cost of everything and the value of nothing.
It’s kind of the opposite away around here. When you’re doing things, when you get stuck, and inevitably you will, as you progress through business, and I’ve been doing this a long time in a lot of different businesses, there are always people you can call in to help you when you get stuck.
I do a lot of coaching calls and things now and inevitably the people who call to who make appointments and get coaching, those are people who typically are more successful than almost everybody else because they will call the guy.
My name of course, my little badge isn’t Earl when I help them, but however what I want to try to plant a seed in your mind is is that if you have an issue in your business, don’t waste three or four days trying to fix the dishwasher yourself.
Call somebody so you can move on. I think we all underestimate the value of our time. I think we all underestimate the value of really of being able to move on and get into the next steps.
It’s very hard to do things completely by yourself. I’ve met very, very few people who can be jack of all trades and master of everything. That’s just very hard to be able to do.
In relating this story I just really want you to walk away today thinking okay, am I not calling the guy? Should I call the guy? Do I want to be able to grow and scale my business? What’s keeping me from going is it a mindset? Is it a technical issue? Whatever it is, that’s not the point.
There’s something holding you back that somebody out there can help you get over that obstacle and grow your business whether you just need to talk it out and hear the words, whether you need some technical help or how to do a particular process or procedure. It doesn’t matter. Everybody at every level sometimes waits too long before they call in the cavalry. In this case coaching.
Anyway, I just want to plant that seed again that think of how you run your business. The mindset, the decisions, the judgement you make on a day to day basis, those are the things that truly move your business forward. What I was stupid enough to do in my personal life I never do in my business life. I just hope you’ll do the same thing as well.
If you do want coaching I actually have a couple of different things that may be worthwhile for you. One I do some one-on-one coaching for a very nominal amount because I just enjoy helping people throughout the process.
We can talk about anything from reviewing your items, your market competition, look at your listings, anything like that that you want. Just take a look and go to MarkScottAdams.com/coaching.
If you’re interested in something a little bit more of a group type scenario to where you want to be involved with people who are farther down the path and intermediate to advanced sellers, where you want to get involved in some higher level techniques and workshops that we put on, just literally in a small group coaching format, I have a program available for that as well you might be interested in. That would be under MarkScottAdams.com/academy.
Either one of those are designed to help you “call the guy” and ultimately allow you to build and grow your business and scale it beyond standing there looking at the dishwasher for three days figuring out why you can’t get it to work because all you need to do is push the plug in a little bit more.
Anyway, a little bit different one today and again, part of it as we go through these series I want to give you some particular knowledge, sometimes I want to give you some mindset things, but whatever it is I hope that it has helped your day. I appreciate you being here again, whether you’re on iTunes, whether you’re on YouTube or the blog itself. Thanks for watching, listening or reading. Talk to you next time.