Should you have multiple Amazon Seller Accounts?

multiple accounts

seller accountShould you have one or multiple Amazon FBA Selling Accounts?

Good question. Lets see if we can answer it.

The real answer is it depends! I think the answer it depends could be used for about 99% of lifes questions, but I think we can do a little better, so lets mull it over a bit.

Each account is $39.99 a month, so why would you want to have to pay another 40 bucks a month for duplicate accounts?

If you goal is to have one or even a few products and you’re happy, then stick with one.

Most buyers never click on the company link in the Amazon product listing to see your other products, so what if you have a kitchen gadget and a grocery item and a woodworking tool in your product line?

Or what if all three of your items are in the same category? In either of these examples one account will suffice.

But grasshopper (my best TV show Kung Fu voice) what about the future? What if you ever plan on selling an Amazon store for big bucks and yes people do this everyday.

What if you develop 3-5 similar items and have them in one account. Pretty easy to find someone who will buy that as a separate business.

If you have all of your 3-5 similar items and the grocery item and the woodworking item in the same account and you want to sell the similar items but keep the grocery and woodworking item, what do you do? You’re pretty much SOL.

I have started and built 6 different businesses and every one of them had an exit strategy before I sold the first product.sell a business

You must, you must think through the buying cycle of your business. Most people will never do this and by not doing this, they will cause themselves to lose thousands and thousands of dollars one day.

You will change in life, in a few years you will probably not want the same things you want today. Maybe you want to cash out and pay for your kids college or maybe the dream vacation or vacation home is calling.

I just want you to be prepared and have options.

What if one day you get bored and decide to sell your items through your own ecommerce site or you decide to turn your company into a wholesale company? With multiple accounts you’re ready to go.

Do you need multiple accounts? I don’t know. Will you ever want to sell your accounts? I don’t know.

But even if you never do you will find that management of your items is also easier if you have multiple accounts.

If you’re bootstrapping and the $40 is a water bill or something then keep one account.

But if you would like to make your life a little easier down the road, get multiple accounts by category. You’ll be glad you did.

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Mark Scott Adams is a serial entrepreneur who has started, built and sold six businesses.  He has sold millions of dollars of physical products on and offline over the last two decades.  He is currently a speaker, author and successful Amazon Seller.  To take his free amazon sellers training click here.   To Get his free product checklist list click here

7 Comments

  • David Wood

    Reply Reply May 7, 2015

    “Hi Amazon – I want separate accounts because if you get it into your heads to close one of them down for something I didn’t realise was wrong, I don’t want to have my whole Amazon business crippled. What can we do here?” 😉

    No – I get your point. It’s certainly best to get it direct from them but it’s encouraging to hear that it’s perfectly feasible and “legal” (by Amazon’s rules).

    The idea of having separate accounts to allow a business to be sold is a very solid reason (and one that Amazon is more likely to be amenable to of course!).

    (By the way sorry for the double post – feel free to delete the other one and this line 😉 ).

  • David Wood

    Reply Reply May 7, 2015

    Very good to hear!

    So with the different brands – have you different LLCs for each brand? I’m just wondering how Amazon define “different” here since this is certainly new to me and it’s good to hear it from someone who’s actually doing it! :)

  • David Wood

    Reply Reply May 6, 2015

    Interesting to hear – I agree with the principle completely but… from what I hear, Amazon very much does not like it sellers to run multiple accounts and has even been known (from what I hear) to shut down accounts held by the same seller, simply because they had set up multiple accounts.

    There are ways around it (using virtual machines hosted by other providers and providing totally separate and company information) but they are hard and error prone.

    Have you come across this kind of restriction from Amazon or am I confusing two different situations here?

    • Mark Adams

      Reply Reply May 6, 2015

      I haven’t had any issues, but I follow their guidelines and have different brands, so different accounts. Legitimate reasons to do so. There is always a lot of mis information about many things. In many cases its just wrong. Amazon has never said you can’t have multiple accounts. There are just certain things they want you to do. For every person who hasn’t read the TOS or doesn’t bother to do their research, they hear something and it spreads like rumors.

      • David Wood

        Reply Reply May 7, 2015

        Very good to hear!

        So with the different brands – have you different LLCs for each brand? I’m just wondering how Amazon define “different” here since this is certainly new to me and it’s good to hear it from someone who’s actually doing it! :)

        • Mark Adams

          Reply Reply May 7, 2015

          Having separate LLCs would be ideal, but not completely necessary.

          If you want peace of mind, call amazon, tell then what you want to do and have them advise you.

          • David Wood

            Reply Reply May 7, 2015

            “Hi Amazon – I want separate accounts because if you get it into your heads to close one of them down for something I didn’t realise was wrong, I don’t want to have my whole Amazon business crippled. What can we do here?” 😉

            No – I get your point. It’s certainly best to get it direct from them but it’s encouraging to hear that it’s perfectly feasible and “legal” (by Amazon’s rules).

            The idea of having separate accounts to allow a business to be sold is a very solid reason (and one that Amazon is more likely to be amenable to of course!).

            (By the way sorry for the double posts – feel free to delete the others and this line 😉 ).

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